The TopRank Marketing team was thrilled to attend the Ignite B2B from B2B Marketing in Chicago May 23-24, 2023.
We gained insights from top B2B marketers and brand leaders presenting on the new frontiers of B2B marketing.
Not only did the agency attend, our own Lee Odden was a featured speaker at the event talking about the New Frontier of B2B Influence: Inside Out.
19+ helpful and sometimes-surprising new frontiers in B2B marketing
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
